Our articles dedicated to the world of flooring, tiles and natural stones produced by the best European brands.

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Atlas Concorde: Mastering Innovation, Beauty, and Sustainability

Atlas Concorde Mastering Innovation Beauty and Sustainability

Discovering the Essence of a Pioneer Company

Founded in Italy in 1969, Atlas Concorde stands as a beacon of technological innovation, product research, and unwavering reliability, all while respecting the environment and embracing the future.
As a global leader and the parent company of the Concorde Group, one of the world’s foremost ceramic tile holding companies, Atlas Concorde transforms spaces with the beauty of Italian design. From floor and wall coverings to large slabs, their elegant and essential style is celebrated worldwide. Collaborating with top international designers, Atlas Concorde merges product excellence with creative ingenuity, crafting unique and exquisite works of art.

Tailored Elegance with Limitless Possibilities

Everything begins with the selection of quality products, meticulously transformed and tailored to meet individual customer needs, resulting in unique furnishing elements. Each collection features a dedicated color palette, available in a range of sizes from small 30×30 cm tiles to large 160×320 cm slabs. With multiple finishes to choose from, you can match your taste and intended use perfectly.
These versatile products are ideal for any context and project, whether interior or exterior, large or small. The possibilities are limitless, ensuring that every space can be beautifully and distinctively designed to meet your vision.

Innovating for a Sustainable Future

The production process is of paramount importance to Atlas Concorde, with the company investing 10% of its annual revenues into research and development. This commitment ensures not only the quantity of material produced but also its superior quality and the exclusive technologies Atlas offers, such as Sensitech, Velvetech, and Natura-Vein. Additionally, new investments focus on reducing environmental impact. For instance, the new plant in Finale Emilia, Modena, is set to become Italy’s first fully hydrogen-powered ceramic facility. This dedication to innovation and sustainability underscores Atlas Concorde’s leadership and forward-thinking approach in the industry.

Harmony in Design

The true strength of Atlas Concorde lies in its comprehensive product ecosystem. As one of the few companies offering an extensive catalog of ceramic surfaces, it also provides complementary products, including mosaics, furnishing slabs, and ready-to-use items made in Italy. This integrated approach ensures each element is harmoniously linked in design and style, creating unparalleled coherence. By offering a complete suite of products, Atlas Concorde simplifies the material procurement process, providing customers with a seamless and cohesive solution for all their design needs.

Timeless Sophistication

Atlas Concorde products not only come with quality certifications ensuring their durability but are also defined by the company’s signature “quiet elegance”. This means they have the unique ability to capture attention without losing their appeal over time. Each product embodies a timeless sophistication that resonates with customers, offering lasting beauty and reliability. Atlas Concorde’s commitment to excellence ensures that their designs remain fresh and relevant, making
them a standout choice for any space.

Marvel Meraviglia

This is a marble-effect collection that exudes silent elegance, born from the refined beauty of Calacatta Meraviglia. Crafted in collaboration with the esteemed Zaha Hadid Architects, this unique decorative line reflects the visionary genius of Zaha Hadid, the leader of deconstructivism. The addition of the new Velvet finish further enhances its timeless charm and sophisticated appeal.

Marvel Travertine

Marvel Travertine revives the majesty of travertine marble, a timeless symbol of power and stability, in its marble-effect porcelain stoneware tiles. The Taglio Venato design captures the iconic striped look of travertine, while the Taglio Croce showcases its chromatic richness with a stone-effect surface and broad shading. This collection brings modern elegance to any space.

Boost Color

Pastel colors take center stage in a refined palette of 14 shades curated by Piero Lissoni. This diverse decorative range offers a harmonious blend of tones to mix and match. Lissoni, an esteemed architect, art director, and designer, founded Lissoni & Partners in 1986 and is celebrated as a master of contemporary design.

Unveiling the Timeless Elegance of Pietra di Luserna: A Journey through Beauty and Functionality

Pietra di Luserna

From northern Italy to the whole world: birth and evolution of an extraordinary designer stone.

Exquisite, robust, enduring, and steeped in nearly half a century of history.

Imagine a material that can effortlessly span both expansive landscapes and intimate spaces – that’s Pietra di Luserna. This geological marvel is a type of Gneiss, a layered metamorphic rock, extracted from the heart of Italy’s central-western Piedmont region, nestled within the breathtaking Cottian Alps.

While its origins trace back to the 17th century in this region, Pietra di Luserna’s allure transcended borders in the late 1960s, captivating the world stage with its versatile attributes tailor-made for diverse sectors.

Pioneering Applications of Pietra di Luserna

In its early days, Pietra di Luserna graced the mining epicenter with its presence. It adorned Piedmontese royal palaces with external pavements and sheltered the iconic Mole Antonelliana in Turin under its slate-like roof.

Modern-Day Marvels with Pietra di Luserna

Evolution is the hallmark of Pietra di Luserna’s journey – from manual craftsmanship to the synergy of mechanical ingenuity. This transformation has catapulted its applications into the realm of boundless possibilities. Today, grand public and private architectural visions come to life with ease.

Contemporary applications of this wondrous stone span a spectrum of creativity. Be it outdoor walkways, ornate balconies, regal staircases, structural facades, majestic portals, cascading fountains, or the elegant edging of pools – Pietra di Luserna is a versatile muse. Yet its charm doesn’t end there; it gracefully finds a place in the heart of homes, adorning fireplaces, gracing kitchen countertops, embellishing sinks, and becoming an integral part of bathroom aesthetics.

Distinctive Attributes of Pietra di Luserna

Within its very essence lies a trio of enchanting traits – malleability, elegance in simplicity, and an inherent slip-resistant nature. Yet, Pietra di Luserna’s allure goes deeper. As a product of Mother Earth, its natural thermal conductivity ensures that it’s not just a building material; it’s a contributor to energy efficiency. Incorporating this stone into building facades translates to tangible energy savings, creating an ecosystem of sustainability.

In a world where history and innovation intertwine, Pietra di Luserna stands as a testament to timelessness, a symbol of the past, present, and future converging seamlessly in the embrace of its enduring splendor.

Credits: Photographs courtesy of Beltramo Fratelli and Roberto Garbarini.

Wood flooring: guide to contemporary choice that lasts forever

“Wood is a natural, noble and elegant material, suitable for various locations and different styles.”

To talk about it, we asked Marco Merolla, Sales Manager for Itlas and Expert in Wood Floors and Claddings for Salbini, who has been working in the wooden floor industry for twenty years.

Marco Merolla

“With its many qualities, timber floor improve life inside any home.”

If you want to buy a wood floor, you should first have a precise idea of the type you need. 

“All products are aesthetically pleasing, but it is important that you choose the product with the best technical features for your home.”

Itlas: “Tavole del Piave”

Don’t worry about maintenance and cleaning.

You’ll just have to use any vacuum cleaner and wash it with a little water and a neutral detergent.

“So, enjoy its comfort and forget about anything else!”

Visit to Itlas in April 2022

Our visit to the Itlas company in April 2022 allowed us to experience first-hand the high quality of 100% made in Italy wooden flooring and claddings, as well as “Progetto Bagno” and complementary decor items.

The Itlas collections were also highly appreciated by our guest, an important Australian interior designer, who visited the Itlas company with us, looking for products to use in his next projects in Australia.